AVERANE / LEGAL
A professional presence.
A more understandable next step.
We build law firm websites around the questions behind a visit: what you do, who you are, and how to make appropriate contact. Distinctive design connects those answers with the people and processes behind your practice.
EXPLORE THE CLIENT JOURNEYHelp people understand the practice before asking them to make contact.
CLARITY IN EVERY INTERACTIONSEE THE WEBSITE THROUGH A VISITOR’S EYES
Organize practice information using clear language and meaningful relationships. Explain the work with firm-approved descriptions rather than asking visitors to interpret a list of unfamiliar terms.
Practice taxonomy, related profiles, relevant resources, and the firm’s content-review responsibilities.
Make biographies consistent, readable, and based on approved information. Connect people to relevant practice areas and resources without relying on unsupported claims or exaggerated credentials.
Profile fields, credential ownership, photography, related content, and how updates are approved.
Explain the purpose of the contact route and direct sensitive material through the firm’s approved process. A public website form should fit the intake workflow rather than define it by accident.
Appropriate fields, firm-approved notices, routing, confirmation, and ownership of the follow-up.
LEGAL / CLARITY. CONTEXT. CONSIDERATION.
Your website helps people understand the practice, the people behind it, and an appropriate way to make contact. Averane connects those details in a professional experience shaped around the firm’s audience, content, and responsibilities.
Explore how we approach practice information, profiles, inquiries, and the systems behind the experience. Collect the priorities that matter to your firm into a starting brief.
Explore all industries01 / PRACTICE STRUCTURE
A law firm website should explain the practice in a way prospective clients can understand. Averane connects practice-area structure, approved content, and thoughtful navigation around the questions people bring to the site.
We discuss the firm’s actual services, audiences, and priorities before organizing the website. Related practice areas should connect meaningfully without turning every page into a generic list of capabilities.
EXPLORE THE EXPERIENCE / PRACTICE STRUCTURE
Organize the firm’s approved practice areas around relevant audience needs and recognizable language.
Audience → practice area → useful information
Original planning concept. No information is submitted and no client results are implied.
We inventory approved practice descriptions and discuss the questions prospective clients bring. Related services, industries, and profiles should connect without unnecessary duplication. Page structure and navigation are shaped around the firm’s actual offer.
Practice inventory, audience paths, page hierarchy, and approved terminology.
The firm supplies or approves descriptions, credentials, claims, and required notices. Writing, editing, and source verification responsibilities are discussed in scope. The build should leave room for real content rather than force sensitive distinctions into a generic template.
Source material, review owners, approval milestones, and content responsibilities.
Practice groups, industries, locations, and resources can overlap. Plan a structure that helps visitors find relevant information without duplicating or contradicting descriptions across the site.
The firm should own approval of practice descriptions, credentials, testimonials, and any matter references. We build the publishing structure around that review process.
02 / ATTORNEY PROFILES
Attorney and team profiles help visitors understand the people behind the practice. We plan a consistent presentation of the information the firm approves, with useful connections to practice areas and relevant content.
Biographies, roles, credentials, admissions, and other profile details require accurate source material and review. We shape the content structure and editing experience so information can be maintained consistently.
EXPLORE THE EXPERIENCE / ATTORNEY PROFILES
No actual attorney or credentials are depicted.
Plan concise, approved profile content and appropriate imagery. Distinguish current roles and relevant experience without inventing credentials or claims.
Source material → consistent profile → approval
Original planning concept. No information is submitted and no client results are implied.
We identify a consistent set of profile fields and how they connect to other content. Real biographies vary in length and structure, so representative material should inform the design. Photographs and other assets need appropriate publication rights.
Profile fields, approved media, practice relationships, and representative examples.
People, roles, and information change. We discuss who can edit a profile, what requires review, and how the platform can support the agreed workflow. Reusable structures help future updates remain consistent.
Editing permissions, review steps, content relationships, and handover guidance.
Agree on consistent fields for biographies, roles, contact routes, and approved professional information. Visitors should be able to move naturally between a person, their work, and relevant resources.
Joining, departing, and changing roles affect more than one page. Structured relationships help make profile updates manageable and reduce stale references.
03 / CONTACT & INTAKE
The first contact path needs to serve the visitor and the firm. We plan appropriate fields, understandable feedback, and a clear destination around the firm’s approved inquiry process.
We discuss what information should be requested, which notices the firm supplies, and where the submission belongs. Sensitive intake, screening, or document exchange may call for specialist systems and additional review.
EXPLORE THE EXPERIENCE / CONTACT & INTAKE
Firm-approved guidance and appropriate fields.
Use instructions and notices approved by the firm. Clarify the information visitors should provide and what should be left out of a general inquiry.
Approved guidance → appropriate fields → clear expectations
Original planning concept. No information is submitted and no client results are implied.
The firm determines the information appropriate to request and the notices that belong with it. We clarify whether the website is collecting a general inquiry or handing off to a dedicated tool. Sensitive information handling and screening workflows require explicit requirements.
Purpose, approved fields and notices, provider boundaries, and routing.
Validation, empty fields, error messages, and confirmation need review alongside the receiving system. Testing should confirm the agreed journey and destination, not merely that a button changes appearance. Follow-up language must reflect the firm’s process.
Representative submissions, error states, destination checks, and approved confirmation.
Discuss who receives initial enquiries, how they are reviewed, and which systems handle subsequent communication. Website confirmation should not be treated as proof that the entire internal workflow is complete.
Consider missing fields, unavailable services, delivery problems, and mobile form behavior. Required notices and communication boundaries are supplied or approved by the firm.
04 / KNOWLEDGE & CONTENT
Articles, updates, and other resources can help visitors understand the firm’s perspective. We plan content organization and publishing responsibilities so material can be found, reviewed, and maintained.
Topics, authors, dates, and related practice areas provide context. The firm determines the substance, required notices, and review standards; the website should support those responsibilities through an agreed workflow.
EXPLORE THE EXPERIENCE / KNOWLEDGE & CONTENT
Discuss useful topics and relationships, alongside search or filtering requirements appropriate to the amount of content.
Topics → relationships → discovery
Original planning concept. No information is submitted and no client results are implied.
Topics, authors, dates, and related practice areas help visitors understand content in context. We discuss what needs search or filtering and how the team will maintain those relationships as the library grows.
Content types, taxonomy, authorship, search needs, and related links.
Review responsibilities extend beyond publication. We discuss who owns updates, how the firm identifies material for review, and how the platform supports its policies. Specific retention or publication requirements must be supplied by the firm.
Review ownership, publishing controls, update workflow, and policy requirements.
Articles should be discoverable by useful topics and related practice areas where appropriate. Plan dates, authorship, and editorial review so readers can understand the context of the material.
Agree on reusable content patterns, archiving, and ownership. A smaller, well-maintained resource collection can be more useful than a growing archive without clear stewardship.
05 / USABILITY & DISCOVERY
Visual quality should support the information, not get in its way. We consider readability, navigation, device behavior, and the paths people use to understand the firm and make contact.
We connect clear content hierarchy with responsive layouts and useful search foundations. Specific accessibility requirements and testing are discussed in scope; rankings and inquiry outcomes are not guaranteed.
EXPLORE THE EXPERIENCE / USABILITY & DISCOVERY
Plan type hierarchy, spacing, content length, and responsive layouts around real material rather than placeholder copy.
Approved content → hierarchy → device review
Original planning concept. No information is submitted and no client results are implied.
We identify representative paths, devices, and content before testing. Navigation, profile discovery, practice pages, and contact routes should be reviewed with keyboard and touch use in mind. Formal accessibility requirements are agreed separately within scope.
Representative journeys, responsive checks, interaction review, and findings ownership.
Useful content, clear page titles, meaningful links, and sensible structure support discovery. Any broader marketing or location strategy needs accurate information and an agreed scope. Search performance depends on factors beyond the website build.
Page-level metadata, relevant content, internal links, and transition requirements.
Review navigation, long biographies, resource pages, and contact routes across agreed screen sizes. Keyboard use, focus, clear labels, and readable hierarchy belong in the design discussion.
Photography, fonts, motion, analytics, and external tools affect the experience. Review the relevant tradeoffs and requirements without assuming that a visual redesign alone resolves every underlying issue.
06 / PLATFORM & STEWARDSHIP
The website needs a practical foundation for editing, maintenance, and future changes. We choose an approach around the content, systems, responsibilities, and requirements agreed with the firm.
We discuss platform suitability, access, provider dependencies, information handling, migration, and ongoing support. The technical approach should reflect the firm’s requirements rather than assume a standard configuration fits every practice.
EXPLORE THE EXPERIENCE / PLATFORM & STEWARDSHIP
Review content models, editing responsibilities, existing systems, and the firm’s technical requirements before recommending a platform.
Requirements → platform fit → agreed scope
Original planning concept. No information is submitted and no client results are implied.
Before replacement, discuss the content, URLs, accounts, integrations, and dependencies that need to remain useful. Migration, redirect needs, and validation should have named owners. Any proposed change to systems should follow confirmed requirements.
Inventory, access, migration mapping, launch checks, and responsibilities.
Hosting, updates, provider subscriptions, content work, and new functionality may have different owners. The proposal should explain included work, dependencies, handover, and how future requests are handled.
Platform responsibilities, account ownership, documentation, and support scope.
Inventory important pages, domains, publishing roles, integrations, and provider access before a transition. Map content and URL changes and agree on relevant release checks.
Clarify who manages content, accounts, platform updates, and support requests. New functionality and ongoing care should be scoped rather than assumed to be included.
A CONNECTED APPROACH
Help prospective clients understand the practice, find relevant people and information, and follow the firm’s approved contact process.
Connect content, tools, and publishing responsibilities to the people who will use and maintain the website.
Discuss hosting responsibilities, maintenance, handover, and future improvements so the organization knows what comes next.
QUESTIONS WORTH ASKING
We can review the current content, platform, structure, and requirements before discussing a targeted improvement or a broader redesign.
The firm is responsible for approving the substance, accuracy, and applicable communication requirements. Content production and review responsibilities are defined in the project scope.
We review the intended workflow, provider capabilities, access, and information-handling requirements before confirming an approach.
We plan reusable content structures and editing roles around the chosen platform and the firm’s review requirements. Training and documentation are scoped with the build.
No automatic assurance is made. The firm must identify its applicable requirements and approve the relevant content, claims, notices, and workflows before publication.
We can scope useful content structure, metadata, internal links, and relevant technical foundations. Rankings and inquiry volumes cannot be guaranteed.
We discuss content inventory, URLs, migration, redirects, and validation requirements before agreeing on the transition.
We consider usable interactions and discuss any specific requirements, standards, and testing responsibilities as part of the scope.
We can discuss support and maintenance around the platform and agreed responsibilities. Included activities and response arrangements are defined before work begins.
Start with the current website, priorities, existing systems, and the people responsible for content and decisions. Sensitive information and credentials should only be shared through an agreed process.
BRING YOUR FIRM’S PRIORITIES INTO THE CONVERSATION
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DISCUSS YOUR WEBSITE